CATI fieldwork
without the floor.
Research institutes run on fieldwork, and fieldwork runs on people who are hard to hire, train and keep. AI telephone interviewing with Sonalyx runs the questionnaire exactly as designed, probes open answers, respects quotas and delivers coded data while the wave is still in the field.
Fieldwork trace — omnibus wave 34
What fieldwork costs an institute today
Interviewer capacity
Hiring, training and keeping a floor of interviewers is the constraint on every proposal you write.
Weeks between question and answer
A national wave is three weeks in the field. The client’s decision has moved on by then.
Open answers that go to waste
Probing takes time interviewers don’t have. Coding takes days analysts don’t have.
What the AI interviewer does
Everything a well-trained interviewer does, on every call, with the data structured as it lands.
Talk to the agent.
It calls your phone in a few seconds. Or listen to a sample conversation first.
Nuria
“I’m Nuria. I run telephone interviews — I read the script faithfully, probe open answers and never lead the respondent.”
Get a call from this agent
Demo calls last up to 3 minutes. Your number is used once for this call and is not stored.
A minute in the field
What changes
Your pilot, live in 7 days.
Understand
We map the process you want to automate, call by call, with the people who make those calls today.
Connect
Connect Sonalyx to your knowledge base and your business systems, with scoped permissions.
Build
Configure agent behaviour, voice, languages and the actions it is allowed to execute.
Test
Evaluate real scenarios and edge cases against a scored test suite before a single customer hears it.
Deploy & improve
Launch, analyse the transcripts and keep tuning — most gains come after the first two weeks live.
Frequently asked questions
Can AI interviewers run a complex CATI questionnaire?
Yes. Filters, rotation, randomisation, grids and skip logic run exactly as scripted, and open answers are probed, transcribed and coded live.
How does it manage quotas and the sample?
Quota cells, screening, callbacks, retries and call windows per country are tracked in real time, and a cell stops being called the moment it fills.
How fast can a wave close?
Fieldwork that took three weeks of a call-centre floor closes in under 48 hours, with 10,000+ simultaneous interviews per campaign and the dataset exported to SPSS or CSV as calls land.
What could a Sonalyx agent do for you?
Tell us what your team does by phone today. We’ll come back with a working demo agent built on your own content, usually within one working day.
Or write to javier@sonalyx.com