AI voice agents for automotive

Your next lead gets the call
in seconds, not on Monday.

A voice agent that calls the lead the moment it comes in, qualifies it and leaves the visit booked. Then it confirms appointments, reactivates stalled opportunities and calls after every delivery or workshop visit. With your script, your voice and your CRM.

24/7, Sundays includedCalls and answers70+ languagesWrites to your CRM and DMS
Call in progress· outbound00:42
LM
Laura Martin
Web lead · 3 min ago
New lead
S
Hi Laura, I’m the assistant at your dealership. You asked us for information on the Tucson hybrid. Do you have a minute to go through it?
L
Yes. I want it before September, and I’m interested in financing.
Logging intent
S
Perfect. I have a test drive slot on Thursday at 6pm or Saturday at 11am. Which do you prefer?
Conversation record
Opportunity
Sale · web lead
Vehicle
Tucson hybrid
Intent
High
Timeframe
Before September
Financing
Interested
Next action
Test drive
CRMLead updatedok · 180 ms
voice: es-ES · naturalinterruptions: allowedtransfer available
Use cases

One voice for every moment of the customer.

Sales, appointments and aftersales: the three calls that today are made late or not at all.

Sales

Qualify every lead while it’s hot

The lead comes in at 9pm and the agent calls right away: vehicle, budget, timeframe, financing and when they can come in. The visit is booked before they look at another dealership.

Are you looking for a new or a used vehicle, and when would you like to have it?
New, and this month if possible.
Appointments

Confirm visits and cut empty slots

Confirms test drives, visits and workshop appointments the day before. If the customer can’t make it, it finds another slot in the same call. Fewer empty bays and fewer reps waiting.

You have an appointment tomorrow at 9:30 for the service. Shall we keep it?
I can’t tomorrow. Friday?
Friday at 9:30 is still free. I’ll move it for you.
Aftersales

Turn every delivery into a conversation

Calls after the delivery or the workshop, measures CSAT and NPS with real questions and, if it detects an unhappy customer, alerts their manager today. Not in the quarterly survey.

From 0 to 10, how would you rate Tuesday’s workshop visit?
A 5. The brake noise is still there.
I’m sorry. I’ll let the workshop manager know so he calls you today.
AlsoReactivating opportunitiesWorkshop campaignsMaintenance remindersVehicle renewalMissed-call recoveryOut-of-hours service
How it works

Your operation, with a voice.

No CRM change, no change in how you work. You approve the script, the agent makes the calls, your team keeps the conversations that matter.

01

We connect

Sonalyx receives leads, customers, vehicles, calendar and business rules.

02

We talk

The agent calls or answers, understands the customer and holds a natural conversation.

03

We act

Books an appointment, transfers to a person, sends information or raises an alert.

04

We log

The conversation is transcribed, summarised and structured in the customer’s systems.

Languages and accents

Speak to every customer the way they expect to be spoken to.

More than 70 languages and local accents from a single system. The customer who answers in English gets the same call in English, without anyone configuring it.

ESEspañolEspañaESEspañolMéxicoESEspañolLatinoaméricaPTPortuguêsBrasilENEnglishFRFrançaisDEDeutschITItaliano+62 languages
AgentBuenos días, le llamo del concesionario por la revisión de su vehículo.
CustomerSorry, I don’t speak Spanish very well.
↳ language detected · switching to English
AgentNo problem. I’m calling about your car’s service appointment. Is tomorrow at 9:30 still good for you?

The agent detects the language in the first sentence and carries on in it. The voice and accent for each market are set when the agent is configured.

Integrations

It doesn’t create another silo. It connects the ones you have.

The agent reads the record before calling and writes the outcome when it hangs up, in the DMS and CRM you already use. Nobody types twice. If yours isn’t here, it connects via API, webhooks or export.

DMSdealership and workshop management
Quiter AutoWeb
Keyloop (Aswin, Autoline)Aswin · Autoline
Nextlane (Serauto)Serauto
Winmotor
Gemicar
Galdón Software
incadea
Gestión5 XE
CRMleads and sales follow-up
Walcu
LeadCars
LeadSparK (MotorK)LeadSparK
Salesforce Automotive CloudAutomotive Cloud
Carnovo
Aivora
APIAnother system?API · webhooks · export
CRM and DMSleads, customers and vehicles
Calendarsappointments and availability
Telephonyinbound and outbound
WhatsAppconfirmations and follow-up
BIresults and dashboards
API and webhooksyour own systems

Logos shown for identification only: they imply no partnership or certification. Other DMS in the sector (Spiga+, Tecnoauto, GIM, Tradeber…) connect by agreement with the vendor or via data export. The specific integration is confirmed when the pilot is designed.

Control and security

Automate the call without losing control.

The agent does what you approve and nothing else. Every call is recorded, transcribed and traced, and goes to a person when you’ve defined it should.

Approved scripts and goalsEvery flow is defined and approved with you before the first call.
Clear limitsIt only does what’s defined: no prices or terms promised outside the script.
Transfer to a personWhen the customer asks or the situation requires it, with context.
Logging and traceabilityEvery conversation recorded, transcribed and linked to its outcome.
Permissions and dataRole-based access and control over what data the agent reads and writes.
ConsentAdapted to the consent processes that apply in each market and channel.
Results and metrics

Every conversation leaves a measurable result.

No invented figures: what you see on the dashboard comes from your calls, by campaign, site and brand. From the first week of the pilot.

Dashboard
CampaignSiteBrandPeriod

Activity

  • Contacts made
  • Response rate

Sales and appointments

  • Qualified leads
  • Appointments booked
  • Appointments confirmed
  • Conversion by campaign, site or brand

Learning

  • Reasons for losing
  • Most frequent objections

Experience

  • CSAT and NPS
  • Alerts for unhappy customers
We don’t publish improvement percentages that aren’t yours. The pilot is measured against your current situation and the result is yours to decide on.
Pilot

Start with one flow. Scale when it works.

One use case, one site and only the data needed. You approve voice, tone and script before the first call. Once the result is measured, it extends to the other sites, brands or campaigns. If it doesn’t work, it stops and nothing happens.

  1. Choose a use case
  2. Select a limited segment
  3. Connect only the data needed
  4. Approve voice, tone and script
  5. Measure results
  6. Scale to other sites, brands or campaigns
Frequently asked questions

What we get asked before deciding.

If your question isn’t here, book 20 minutes and we’ll answer it with your case in front of us: book a meeting.

Does the voice sound natural, or can you tell it’s a machine?

You can tell it’s an agent if you ask, because it doesn’t hide it. But the conversation flows: it intones, pauses, asks follow-ups and adapts to what the customer says. The quickest way to judge is to request the test call and play a difficult customer.

Can the customer interrupt it?

Yes. It listens while it speaks, goes quiet when the customer cuts in and picks up from what they said, as a person would. Try it: cut it off mid-sentence.

What if the customer asks for something the agent can’t resolve?

It says so, logs it and transfers the call to a rep, the workshop or customer service with the context of what was discussed. It never improvises prices, terms or promises that aren’t in the approved script.

How does it connect to our CRM or DMS?

Through the available integrations, via API or webhooks. It reads the customer and vehicle record before calling and writes the outcome when it hangs up. Your group’s specific integrations are settled when the pilot is designed.

Does it work for inbound and outbound calls?

Yes. It answers inbound calls at any hour, including when the desk is closed, and places outbound calls to qualify leads, confirm appointments, run surveys or reactivate opportunities, with the same data and rules.

What happens to the call data?

Every call is recorded, transcribed and structured in your systems, not ours. Access is managed by permissions and processing is adapted to the consent processes that apply in your market.

How long does it take to get started?

A pilot with one use case and one site is defined and approved with you in a few weeks: script, voice, required data and metrics. The exact timeline depends on the integrations that need connecting.

How much does it cost?

It depends on call volume and integrations. In a 20-minute meeting, with your case in front of us, we leave with the pilot scope and an estimate. No commitment.

Next step

The next opportunity is already waiting for a call.

Request the test call now, or book 20 minutes and we’ll leave with your pilot sketched out.

or write to us at javier@sonalyx.com

Demo with fictional data · no real customer figures